These cheetahs look hungry

Here's an ambient ad from New Zealand for the TV series Man vs Wild:

A tent promoting the TV show was placed in the cheetah exhibit at the Auckland Zoo.

Shocking bowling balls

These bowling balls were transformed in Germany to promote the horror TV channel 13th Street:

13th STREET – Bowlingheads (Case Video) on Vimeo.

They had painted several bowling balls to look like severed heads and swapped them out in German bowling alleys. 

Soapbox derby

Here's a media kit for the Red Bull Soapbox Race, Los Angeles:

Each press kit came with a little soapbox car and a can of Red Bull to promote the event in Downtown LA.

Post-it note art

I really can't get enough of post-it stop-motion films.  Here's one for Brazilian shoe brand Melissa:

It took 350,000 post-it notes, 25 animators, and 5 months to create this stop-motion film shot at the foyer of the Melissa flagship store in Sao Paulo for the "Power of Love" campaign.  Passersby were encouraged to write personal messages on the post-it notes. 

Interactive ice sculpture promotion

Here is an ambient ad from Canada for McDonald's "Cool off with $1 Drinks" promotion:

$4,000 worth of Canadian dollars, or "loonies" as the Canadians like to call them, were encased in sheets of ice and shaped into the iconic McDonald golden arches.  People chipped away at the seven foot tall ice sculpture for the icy coins. 

Human pinball

Here's a stop-motion human pinball machine for the Animation Block Party:

Rube Goldberg: Open your imagination

It seems like only yesterday I was writing about Episode 2 and Episode 3 of Sony's Rube Goldberg videos for their new tablet.  Now the fourth installation is out:

This spot does have some interesting elements with metal balls.