Here is an ambient campaign for the Calgary Film Festival:
Stickers that resemble speech bubbles were placed on random posters in Calgary with quotes like "Film festival? Isn't that French?," "Film Festival? No thanks, I'd rather read," "Film Festival? Is this what hippies do with their money?, "Film Festival? But I'm not Athiest," "Film festival? Well laa-dee-daa.," "Film Festival? No thanks, I only like movies with famous people in them.," "Film festival? Maybe if I'm drunk."
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