Diabetes fork spoon

Here is an ambient ad in Sri Lanka for the Diabetes Association of Sri Lanka:

Spoons in Sen-Saal restaurants were replaced with fork-like spoons so customers would reduce their sugar intake.  

Career instructions

Here is an employee recruitment program in Australia:

Career recruitment flyers were slipped inside Ikea's packages.  Customers would ship the Career Instructions directly their home. 

Times Square lightsabre battle

To promote the launch of the Star Wars: The Old Republic video game, a gigantic lightsabre battle of Sith vs. Jedis was organized in New York's Times Square:

Zoo animals in the board room

Here are some print ads for the San Fransisco Zoo:

The print ad reads: "When penguins can analyze bond market yield curves, they'll no longer depend on your company's donation"

The print ad reads: "The day koalas learn to manage hedge funds, they'll no longer depend on your company's donation"

The print ad reads: "Once giraffes are able to make sales quotas, they'll no longer depend on your company's donation"

Absolut Purity

Here is a bus shelter in Paris for Absolut:

Using no ink or paint, this poster was created with intricate papercraft created by Simon Schubert.  This video shows Schubert's craft as well as the other artists who participated in Absolut Purity.

ABSOLUT PURITY a vision by Simon Schubert - Making of.mov from ABSOLUT on Vimeo.

Skyscraper sponge

Here is an ambient ad for Scotch-Brite in Spain:

A window washer's platform was decorated to look like a Scotch-Brite sponge, which made it appear as if the gigantic sponge was cleaning the building to everyone looking below.

Topless poster

During Mozambique Fashion Week, Associacao da Luta Contra o Cancro (ALCC) created this topless poster to show the importance of self-examinations to prevent breast cancer:

A topless woman stood behind a poster with two breast-high peep-holes with a message "Touch To Know if it's Real."  When women passing by touched to breast, a flyer was distributed saying "Breast Cancer is Also Real.  Do the Self-Examination and Protect Yourself."

Zombie tear-off limbs

Here is a flier for to promote Fox Crime's zombie-filled show The Walking Dead in Norway:

Details of their iPhone 4S Giveaway promotion were written on limbs of the zombies, which passerby could tear off. 

12939

Here's a commercial from Spain for Pepsi:

Three people sitting under a billboard munching on sunflower seeds ponder on what 12939 stands for.  At the end we get to see what it means. 

2011 was a year of ...

Here is the Google Zeitgeist 2011 video, a year of search:

Bus stop kill room

Here is a bus shelter for Showtime's crime-drama tv show Dexter:

To promote the Season Premiere the floor of the bus shelter was covered in a plastic sheeting, fitting for the show's psychotic killing tendencies. 

Mary Christmas

Here is a billboard for progressive Angelican church St. Matthew in the City in Auckland, New Zealand:

St. Matthew in the City has had some controversial billboards in the past, including the "Poor Joseph.  God was a Hard Act to Follow" billboard:

The "Mary Christmas" billboard is an interesting take on the story of Immaculate Conception.  Although it may not be the portrayal we are familar with, it does present a point-of-view that is more alligned with most people's every day existences.  Vicar Glynn Cardy defends the billboard saying it "is about a real pregnancy, a real mother and a real child.  Mary was young, unmarried and poor.  She was certainly not the first woman in this situation, or the last."    

Power developed for the sea

Here is a print ad from Brazil for the Kawasaki Ultra 300:

This pictograph-style print ad showcases how the Kawasaki Ultra 300 has 3x the horse power for the sea.  The copy roughly translates to 

"New Kawasaki Ultra 300.  Power developed for the sea.

New Kawasaki Ultra 300.  300 hp - New luxury accommodations - Five-position adjustable handlebar - New upper deck - Eco mode - Combustion efficiency mode."

Take a hair extension

Here's a flier for Tease Studio in Canada to promote their hair extension services:

Headache lights

Here is a bus ad in Toronto for Aspirin:

Le Petit Parkour

Here is a video from Brazil for soft drink Guarana Antarctica:  

This is my style of parkour.

Detergent perfect for blood stains, bone fragments and entrails

Here is a faux ad for the show The Walking Dead:

Only a coward beats their child

Here is an ambient ad in China for the Save the Children Global Action Fund:

Punching bags with an image of child carried a tagline that roughly translates to:  Children can never be successful if they are beaten."

Taking the ultimate plunge

Here is an ambient stunt for Wonderbra at the Battersea Power Station in London:

Three female contest winners took a bungee jump straight down the cleavage of a model wearing the new Ultimate Plunge bra in this outdoor poster.

Fry night light

Here is a print ad from Canada for McDonald's:

Too bad this is only a print ad, it would make an amazing piece of direct.

Pole vaulting

Here are some print ads from France for underwear manufacturer Athena featuring some pretty naked French athletes:

Be prepared with spare underware

Here is a direct mailer for Hopi Hari theme park's annual Horror Hour in Sao Paulo, Brazil:

 

To celebrate Horror Hour's tenth anniversary, a gift of spare underwear was sent to bloggers and journalists telling them "Hour Hour, 10 Years.  You'd Better be Prepared."