Iron Kore coupons are not for the weak

Here is a promotion for Iron Kore Performance Training in Toronto, Canada:

Concrete slabs were used as coupons to attract people who were serious about their workouts.  

The brick reads: 

Present this coupon for:

One free month package

Iron Kore Performance Training

Pizza art

In Sao Paulo, Brazil, the print shop ArtCenter targeted ad agencies with their "La Pizza" direct marketing campaign:

Boxes of pizza were delivered with toppings directly printed on the dough, and had copy that said: "We also print on paper."  Agency people who commented about the campaign on ArtCenter's website received a voucher for an actual pizza from a local pizza shop. 

I'm really looking forward to June 11th

For the month of June, Dogmatic restaurant in NY is offering either a FREE or $1 signature sausage dog, depending on what day it is.

 There are some really interesting looking hot-dog days coming up:

Here's all the shenanigans for the month of June:

June 1st - Identical twins

June 2nd - Redheads

June 3rd - Nannies

June 4th - Bowties

June 5th - People who go to the gym

June 6th - People with really old cell phones

June 7th - People taller than 6'5''

June 8th - Canadian tuxedos

June 9th - People from Missouri

June 10th - You and your boss

June 11th - People in period costume

June 12th - People who just went to a movie

June 13th - Full sleeves [tattoo-wise]

June 14th - Pregnant women

June 15th - People who can solve this math problem

June 16th - Scuba instructors

June 17th - Handlebar moustaches

June 18th - Newlyweds

June 19th - You and your dad

June 20th - Pink socks

June 21st - People who skateboard

June 22nd - Dentists

June 23rd - Ty Manning & Dr. Goldstein

June 24th - 41-year-olds

June 25th - Flower bouquets

June 26th - Old-fashioned pocket watches

June 27th - People born on October 13th

June 28th - Men with ponytails

June 29th - Australians

June 30th - JIMMY FALLON

What is the conversion rate for Monopoly money?

This is a fun promotion for McDonald's Monopoly game in Vancouver:

There are some nice touches in this promotion including a sidewalk decal that looks like the Monopoly GO square, and the Monopoly money tunnel.  Since chances are most people do not walk around town with Monopoly money in their pockets.  

The explainer doesn't say what the conversion rate was for Monopoly money to get the free fries.  I am kind of curious since it looked like cashiers were giving away Monopoly money as "change."  But if customers are already in McDonalds, spending fake money for free fries, the odds they'll spend real money on a burger or drink to go with their fries is pretty good.

FedEx food truck

This was a FedEx truck transformed for SXSWi.

To communicate FedEx's international shipping capabilities, they gave away free food truck every day at SXSWi.

Each day the menu would change, and was "delivered" in a signature FedEx box.

Oh the possibiliTEAs!

People like schwag.  Revised statement... people like to get stuff for free.  People will take your schwag, but the odds they'll end up tossing it at the end of the conference or trade show is pretty high.  Who wants to lug around lame schwag when there's a booth passing out better schwag.  Or that person will come to the realization that this is something they'll never use in their lifetime, so they chuck it.  And all the branding efforts of putting your organizational contact information is wasted on garbage fodder.  

So mostly I don't like schwag because it's pretty cringe-worthy, but I kind of like this one from Cape Town, South Africa for the UCT Graduate School of Business.  

The Tea Chest and Travel Tea Box are used to illustrate the "Full Color Thinking" of the PossibilitTEAs with an education at UCT Graduate School.  The fact that there isn't an obvious link from tea to a business school is overlookable with the cool packaging and concept.  An argument can probably be made but ... it isn't overtly apparent or applicable to most business school students.  The idea of PossibiliTEAs is a little hokey, but it is light enough where it's not off-putting and is actually pretty comical.  I'm a hard-core caffeine gal, but if I saw this I would probably drink these teas.