Now you can Facebook Like everything on the planet with a Facebook Like sticker

Now you can Like stuff in real life with the Facebook Like sticker:

You can buy them on LikeStickers.net

Art on the crosswalk

Here is a Brazilian out-of-home campaign to raise awareness on crosswalk use in the city of Curitiba.  "Art on the Crosswalk" commissioned artists to paint colorful art pieces amongst the crosswalk stripes so that pedestrians would finally take notice.

Alongside the pieces of artwork was copy: "Now that you've taken notice, use the crosswalk" with website information.  The website features all the artists with geolocational information of where their artwork is located in the city.  The number of accidents went down 21.8%.

Educational pictograph print, eh?

Here's a great series of print ads for Canadian educational toy retailer Brain Candy Toys in Nova Scotia: 

 

The print ads use a combination of cute graphics, pictograms and mathematics to give a quick visual rendering of The Three Blind Mice, Humpty Dumpty, Cinderella and the Three Little Pigs.

What is the conversion rate for Monopoly money?

This is a fun promotion for McDonald's Monopoly game in Vancouver:

There are some nice touches in this promotion including a sidewalk decal that looks like the Monopoly GO square, and the Monopoly money tunnel.  Since chances are most people do not walk around town with Monopoly money in their pockets.  

The explainer doesn't say what the conversion rate was for Monopoly money to get the free fries.  I am kind of curious since it looked like cashiers were giving away Monopoly money as "change."  But if customers are already in McDonalds, spending fake money for free fries, the odds they'll spend real money on a burger or drink to go with their fries is pretty good.

Stunning film for Yves Saint Laurent

I am always intrigued when luxury brands have adverts since more up-scale brands typically don't do commercials.  This new one is more of a short film "La Nuit de L'Homme" for Yves Saint Laurent, directed by Darren Aronofsky, starring French actor Vincent Cassel.  It is visually stunning.

Spice up your life

This non-US campaign for Old Spice DangerZone includes some white dude who is only the fraction of awesome of Isaiah.  Are they going to have several people in this campaign with a "Spice Girls"-like-roster or rather "Spice Guy" personas.  And Isaiah Mustafa is "Sporty Spice" and this guy would be...

"Not so Tough Spice?" "Snakey Spice?"  He does seem to attract an inordinate amount of snakes.  This guy is not as great as Isaiah in that he seems much more affected by the elements; ergo, less awesome.  Is that a stick protruding from his chest?  Not as good as Isaiah, but still good.

Inspiration corner

Here's an amazing video from Radiolab:

This one entitled "Symmetry" shows the balance of all the naturally paired objects in our lives.  

Without darkness we cannot have light.