Target Kaleidoscopic fashion spectacular

During New York's fashion week 2010, the Standard Hotel was converted into a kaleidoscopic fashion spectacular, complete with 66 dancers and 44,640 LED lights:

The windows from 155 rooms in the 18-story hotel were illuminated with a dance show for an entire city block of onlookers below.

Hot Wheels track tape

Here's another good spot for Hot Wheels.  This one is a direct marketing ad from Mexico:

This roll of tape was made to look like a race track as to "turn every place into a Hot Wheels track."

It's HIP to have involved parents

Here is an OOH campaign for the COA Youth & Family Centers in Milwaukee to raise awareness of the positive impact parents' involvement with their child's education has with success in the classroom.  They have done it in a very cool interactive way to show it is HIP to "Get Involved Your Child's Education":

These "guerrilla" classrooms have interactive learning displays where parents could see "how many centimeters tall you are," or "solve this puzzle," or "read a story," or "learn about angles" or "find out how much you weigh on the moon" with their child. 

The campaign included a bus wrap that looked like a safari jeep stressing that parents could "learn about nature" with their child.

Stop! It's lego time.

Here are a few spots for Lego, including a couple of outdoor posters in Malaysia:

This is what AR+Lego looks like.  The lego bus posters blend into the city background, adding a lego-fied multi-eyed slug, lego robots playing hide-and-go-seek and a lost urban orca into the landscape.  If we only had an augmented reality app that would Lego-fy our everyday surroundings so everything looks like lego.

Here is a video for the Lego Builders of Infinity website game:

Visitors of the website build a lego bridge to get the little lego guy to the other side.   There are different brick colors and sizes to choose from, as well as special bricks that vanish, crumble, fall or speed up when the little lego guy jumps across them. 

Allow Google Voice to pronouce that for you

The OOH campaign for the Google Voice mobile search app in the UK includes billboards with pronunciations of London Underground tube stops as well as things people search for on their mobile while out and about:

Taxi Numbers (tak-see num-buhz)

Travel Updates (trah-vuhl up-deyts)

Ticket Reservations (ti-kit reh-zer-vey-shunz)

 Latest Scores (ley-tist skohrz)

Restaurant reviews (res-tront ree-vyooz)

 FTSE 100 (foot-see wun-hun-dred)

 

 Exchange Rates (eks-cheynj reyts)

Cinema Times (si-neh-mar tymz)

Some Google adverts along the Tube included:

Leicester Square (les-tuh skwair)

Marylebone (mar-lee-boan)

Oxford Circus (oks-fuhd sur-khus)

Piccadilly Circus (pih-ka di-lee sur-khus)

 Covent Garden (koh-vunt gar-duhn)

The billboards get your attention because of its minimalistic design and the fact it's just a bunch of gobbledygook thrown on a wall.  The tag "say it to get it," instructs the viewer to say it out loud, and it does take a few seconds to figure out the ad.  But it doesn't take too long where the viewer starts to lose interest.  Figuring out what the ad says is an interactive game in a sense.

Immature signs

Italian sunglasses maker Glassing wanted to promote their new Music Skin collection at MIDO, an international optical fair, but the price for a booth was too expensive.  So they thought of way to promote the sunglasses for in a more cost-effective way that fits within the brand's "immature" personality. 

The Glassing female street team situated themselves at the entrance and secretly attached fliers on the backs of people entering MIDO.  Most passersbys did not mind to have these lovely females tapping them on the back.

The stunt is pranksterish, but it fits in with Glassing's "immature" brand.  It's gotta be a little obnoxious to find out you've been walking around a conference with a sign on your back, but this stunt was done in a way that it comes off as more funny than annoying. 

Smart little gifts

Remember what I was saying about miniatures?  Here is a series of cards mailed out during the holidays from Smart Canada.  Miniature-sized holiday goodies were made and affixed to the card.  It included tiny candy canes, wrapping paper, tinsel, ornaments and a vinyl record of Christmas favorites.  

A smart car may be small, but it provides a big amount of joy.