Stickers around town

Here is an OOH campaign for the Artis, Royal Amsterdam Zoo:

Artis babyboom on Vimeo.

Billboards and bus shelters were created with removable stickers of baby animals.  Passersby were encouraged to remove the stickers and affix them around town with copy stating:

(this is the one for the baby elephant)

"Expected in Artis: baby elephant (true size)

Babyboom in the city.  Help us spread the good news by putting these stickers all over town. 

off to Artis!"

Heineken date

What happens on a Heineken date?  

What DOESN'T happen?  

Chinese dudes are rocking out to Bollywood songs in the background with their star-shaped tambourines, eels obey your commands, you have the magical ability to slay Chinese dragons, showgirls fondle you to pieces....

Everything seems to go perfectly.

What I like about this beer ad is that it is incredibly sexy without using the stereotypical images of sex.   He's trying to impress this woman on their first date, experiencing some really cool stuff - a visual foreplay of sorts - and the entire time he keeps getting denied a beer.  At the end, he finally "gets the girl" and the Heineken. 

Even the Making Of film is magically awesome: