Here is an OOH campaign for the Artis, Royal Amsterdam Zoo:
Artis babyboom on Vimeo.
Billboards and bus shelters were created with removable stickers of baby animals. Passersby were encouraged to remove the stickers and affix them around town with copy stating:
(this is the one for the baby elephant)
"Expected in Artis: baby elephant (true size)
Babyboom in the city. Help us spread the good news by putting these stickers all over town.
off to Artis!"
