Not every car can be a MINI

Here is an ambient stunt for MINI in Canada:

For Halloween, MINI car covers were placed over other vehicles so these owners can experience the playfulness of owning a MINI.

Ready for take off!

Here is an outdoor ad for MINI:

To celebrate the "launch" of the MINI Coupe this installation was placed in New York's Meatpacking district.  A MINI Coupe was attached on the back of this "working" rocket.  Astronauts were on standby.

A MINI Countryman in the Dubai Mall Aquarium

Here is the ambient installation of the MINI Countryman in Dubai:

The MINI Countryman was placed at the bottom of the Dubai Mall Aquarium.

Infinite possibilities

Here is an outdoor display for the Mini Countryman 4x4 in the UAE:

The style is so reminiscent of Michel Gondry's Let Forever Be video for the Chemical Brothers.  Remember:

A MINI billboard that's a BIG thing

Here is a billboard for MINI in London:

On your mark, get set...

Here is an outdoor ad for Mini in Switzerland:

Photobooth!

Photobooths are fun!

Here is one from Colombia for the board game Pictionary.  A photobooth was set up offering free photos.  People would step inside what looked like an ordinary photo booth.  An artist hidden in the photobooth* would do a 10-second sketch to show how easy it is to do a quick Pictionary drawing.

*Kind of reminds me of this OOH campaign.

Here's another photobooth that was placed on a busy street corner in Berlin for MINI.  People put on headphones before they had their picture taken and selected a MINI style they liked.  

The photo taken would be instantly streamed on a large screen in one of Berlin's busiest intersections.