Sunday, October 30, 2011

In case of emergency

Here is an ambient ad in the UK for Converse shoes:

Pairs of Converse were placed In Case of Emergency boxes where a passerby could grab a pair.  If they posted a photo on the Facebook page, they were entered in a chance to win an adventure.  For people unfortunate to find some Converse in the In Case of Emergency boxes, they could tweet #converseboots for a chance to win a pair.

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