Tuesday, February 21, 2012

My blogging year

Sadly, my year-long blogging experiment has to come to an end. 

Thanks for reading!

Monday, February 20, 2012

Pop-up theater

Here is an ambient stunt for the Intel Ultrabook:

A Pop-Up Team of 60 people used Intel Ultrabooks to create made a digital wall.  These mini-theaters showed video that cheered on skateboarders, provided menu options for diners, and other unexpected surprises.

Sunday, February 19, 2012

Rough hands

Here are some outdoor ads for Craftsman Tools:

The outdoor posters were written on sandpaper and invited people to "Rub here to ensure a manly handshake."  The ads read:

"Delicate hands don't close deals"

"Dainty hands make a poor first impression"

"Soft hands won't impress her dad"

Saturday, February 18, 2012

To see this ad, place under direct sunlight

Here is a billboard from Brazil for Nivea:

Using one million light-reflecting beads that would reveal its color when exposed to ultraviolet rays, this billboard in Rio de Janeiro would only appear when the sun came out.  The brighter the sun shone, the more intense the color of the beads became.

Friday, February 17, 2012

Thursday, February 16, 2012

Baked potato bus shelter

Here is an ambient bus shelter for McCain Ready Baked Jackets:

Bus shelters in York, Manchester, London, Nottingham and Glasgow allowed passersby to press a potato button to have a whiff of baked potato.

Wednesday, February 15, 2012

Interactive car entrance

Here is an outdoor ad from Germany for Mercedes:

Digital ad displays in the Berlin Underground were fitted with a system that allowed passersby to use their remote key entry systems to interact with the ad.  Each time they triggered the system with their key fob, a little surprise came out of the Mercedes.