A Pop-Up Team of 60 people used Intel Ultrabooks to create made a digital wall. These mini-theaters showed video that cheered on skateboarders, provided menu options for diners, and other unexpected surprises.
Using one million light-reflecting beads that would reveal its color when exposed to ultraviolet rays, this billboard in Rio de Janeiro would only appear when the sun came out. The brighter the sun shone, the more intense the color of the beads became.
Digital ad displays in the Berlin Underground were fitted with a system that allowed passersby to use their remote key entry systems to interact with the ad. Each time they triggered the system with their key fob, a little surprise came out of the Mercedes.