Pop-up theater

Here is an ambient stunt for the Intel Ultrabook:

A Pop-Up Team of 60 people used Intel Ultrabooks to create made a digital wall.  These mini-theaters showed video that cheered on skateboarders, provided menu options for diners, and other unexpected surprises.

Rough hands

Here are some outdoor ads for Craftsman Tools:

The outdoor posters were written on sandpaper and invited people to "Rub here to ensure a manly handshake."  The ads read:

"Delicate hands don't close deals"

"Dainty hands make a poor first impression"

"Soft hands won't impress her dad"

To see this ad, place under direct sunlight

Here is a billboard from Brazil for Nivea:

Using one million light-reflecting beads that would reveal its color when exposed to ultraviolet rays, this billboard in Rio de Janeiro would only appear when the sun came out.  The brighter the sun shone, the more intense the color of the beads became.

NIVEA Sun Art (ENG.) from AgênciaClick Isobar on Vimeo.

Baked potato bus shelter

Here is an ambient bus shelter for McCain Ready Baked Jackets:

Bus shelters in York, Manchester, London, Nottingham and Glasgow allowed passersby to press a potato button to have a whiff of baked potato.

Interactive car entrance

Here is an outdoor ad from Germany for Mercedes:

Digital ad displays in the Berlin Underground were fitted with a system that allowed passersby to use their remote key entry systems to interact with the ad.  Each time they triggered the system with their key fob, a little surprise came out of the Mercedes.

We claim this space ...

Here is a billboard for BBC America that reads, "We claim this space in the name of quality British television."  And its' nearby sister billboard...

Here are some transit ads for some of BBC America's programming that reads:

"Gordon Ramsay claims no responsibility for the dining car in this train."

"If you were a time lord, you would be home by now or 700 years ago."

"Ejector seats courtesy of the Graham Norton Show."

"Even the loudmouth next to you would sound better with a British accent."

"My other commute is in a Tardis."

Dental bowling

Here is an ambient ad in Germany for dental insurer Karstadt Quelle:

A brick in the head

Here is an outdoor flyer from Brazil for Norcon Safety Work workshop:

Flying people in the city

Here is an ambient stunt in New York for the film Chronicle:

Radio-controlled "humans" were flown around the city.  In the movie, three friends gain super powers -- including the power of flight.

Gnomes galore

Here is an ambient ad from Germany for toom:

To raise awareness for the German hardware store, The Gnome Protest was organized.  Gnomes were placed in the city center with protest signs with slogans like "Seeds Not Weeds!" "Pain in the Grass!" and "Just Say Mow!"  The back of the protest sign had copy about toom hardware store and the associated Facebook and Twitter pages.

Here are some print ads from South Africa for Stihl Leaf Blowers:

Here comes the sun

Here is an ambient ad in London's Trafalgar Square for Tropicana:

60,000 lightbulbs were used to create this Fake Sun for Tropicana's "Brighter Mornings" campaign.

Here is the Making Of timelapse:

Food posters

Here are some student outdoor posters for convenience store 7-11:

Ingredients from 7-11's Big Bite hot dogs, Slurpee and Nachos were used create the familiar logo.

Ikea subway apartments

Here's an ambient ad from Paris for Ikea:

Tiny apartments were built in a Paris metro station with actual volunteers sleeping, eating, and living in these Ikea-furnished spaces as commuters watched.

Volkswagen up!

Here is an outdoor ad for Volkswagen in France:

The billboard reads:

"It's great to be small"

Extra large dinosaur purse

Here are some outdoor posters from China for Sanlitun Village in Beijing:

The billboards were part of the Let's Play XXL augmented-reality game.  After scanning the codes, visitors of the shopping center were able use their mobile devices to see 3D dinosaurs.

Shoppers who found all of the virtual dinosaurs received an XXL bag.

Google Video in real life

Here is an ambient ad for Google Video:

The outdoor campaign included see-through billboards against a background of real-life action which showcased these Google search terms in real life: 

A crowd of tourists, people waiting, traffic signs changing, busy airfield, people eating fast food, people getting into cabs, people going up and down, people crossing the street.

Panda menus

Here is an ambient ad from China for the WWF:

The inserts were placed in menus with a tag that roughly translates to: "We have many options.  What about them?"

Here are the associated print ads:

The tagline roughly translates to: "Stop killing for research is saving"

Times Square lightsabre battle

To promote the launch of the Star Wars: The Old Republic video game, a gigantic lightsabre battle of Sith vs. Jedis was organized in New York's Times Square:

Absolut Purity

Here is a bus shelter in Paris for Absolut:

Using no ink or paint, this poster was created with intricate papercraft created by Simon Schubert.  This video shows Schubert's craft as well as the other artists who participated in Absolut Purity.

ABSOLUT PURITY a vision by Simon Schubert - Making of.mov from ABSOLUT on Vimeo.

Skyscraper sponge

Here is an ambient ad for Scotch-Brite in Spain:

A window washer's platform was decorated to look like a Scotch-Brite sponge, which made it appear as if the gigantic sponge was cleaning the building to everyone looking below.