Monday, January 9, 2012

Extra large dinosaur purse

Here are some outdoor posters from China for Sanlitun Village in Beijing:

The billboards were part of the Let's Play XXL augmented-reality game.  After scanning the codes, visitors of the shopping center were able use their mobile devices to see 3D dinosaurs.

Shoppers who found all of the virtual dinosaurs received an XXL bag.

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