A Pop-Up Team of 60 people used Intel Ultrabooks to create made a digital wall. These mini-theaters showed video that cheered on skateboarders, provided menu options for diners, and other unexpected surprises.
Using one million light-reflecting beads that would reveal its color when exposed to ultraviolet rays, this billboard in Rio de Janeiro would only appear when the sun came out. The brighter the sun shone, the more intense the color of the beads became.
Digital ad displays in the Berlin Underground were fitted with a system that allowed passersby to use their remote key entry systems to interact with the ad. Each time they triggered the system with their key fob, a little surprise came out of the Mercedes.
The video tells the story of G. Rajendran, an artist from Southern India who used Google AdWords to revive the dying art form Tanjore, becoming a successful business man in the process.
Here is a video for Google Maps:
A giant cube replica of New York city was placed inside a gyroscope to show how Google Maps can provide live traffic updates, bus maps and GPS navigation. All with an extremely cool low-fi, Rube-Goldbergesque quality.
To raise awareness for the German hardware store, The Gnome Protest was organized. Gnomes were placed in the city center with protest signs with slogans like "Seeds Not Weeds!" "Pain in the Grass!" and "Just Say Mow!" The back of the protest sign had copy about toom hardware store and the associated Facebook and Twitter pages.
Here are some print ads from South Africa for Stihl Leaf Blowers: