Gnomes galore

Here is an ambient ad from Germany for toom:

To raise awareness for the German hardware store, The Gnome Protest was organized.  Gnomes were placed in the city center with protest signs with slogans like "Seeds Not Weeds!" "Pain in the Grass!" and "Just Say Mow!"  The back of the protest sign had copy about toom hardware store and the associated Facebook and Twitter pages.

Here are some print ads from South Africa for Stihl Leaf Blowers:

Drinkable fruit

Here are some print ads from South Africa for Liqui-Fruit:

Drinking straws were placed in the print ads underneath pictures of a pineapple and orange.

Breast bump

Here is a print ad from South Africa for the Breast Health Foundation:

The print ad reads: Gently massage in a circular motion.

The next page has a rubber bump and says that similar lumps can be detected with self-breast examinations.

Edible ad

Here's another print ad for Volkswagen that features a road.  But this one is from South Africa and -- yes this print ad is edible. 

To demonstrate the Volkswagen's "road eating" capabilities, why not have people literally eat the Volkswagen ad?  This insert was made out of glutinous rice flour.

Oh the possibiliTEAs!

People like schwag.  Revised statement... people like to get stuff for free.  People will take your schwag, but the odds they'll end up tossing it at the end of the conference or trade show is pretty high.  Who wants to lug around lame schwag when there's a booth passing out better schwag.  Or that person will come to the realization that this is something they'll never use in their lifetime, so they chuck it.  And all the branding efforts of putting your organizational contact information is wasted on garbage fodder.  

So mostly I don't like schwag because it's pretty cringe-worthy, but I kind of like this one from Cape Town, South Africa for the UCT Graduate School of Business.  

The Tea Chest and Travel Tea Box are used to illustrate the "Full Color Thinking" of the PossibilitTEAs with an education at UCT Graduate School.  The fact that there isn't an obvious link from tea to a business school is overlookable with the cool packaging and concept.  An argument can probably be made but ... it isn't overtly apparent or applicable to most business school students.  The idea of PossibiliTEAs is a little hokey, but it is light enough where it's not off-putting and is actually pretty comical.  I'm a hard-core caffeine gal, but if I saw this I would probably drink these teas.