Wednesday, November 30, 2011

Christmas pictograph print, eh?

Here are the Christmas-infused print ads for Canadian toy retailer Brain Candy Toys: 

This series of print revisits the concept of mixing adorable graphics, mathematics and pictograms that were used earlier this year, giving it a pinch of seasons greetings.  The Christmas-y ads mathematically represent the stories of Rudolph the red-nosed reindeer, the toy distribution protocol of Santa Claus, and A Christmas Carol's Ebenezer Scrooge being visited by 3 Pacman ghosts.   

This Christmas iteration of the pictogram theme is not as clear as the fairy tale version and it required a little more noodle-scratching on my part to riddle it out.  Perhaps that speaks more to the fact that I need to brush up on my Christmas stories. Why is Santa's Coming list being multiplied by 2?  And then I realize, it's because he's checking his list ... checking it twice.  That made the print ad more enjoyable once I figured it out.  

But the Scrooge print ad seems uber-minimal, even for my minimalistic tastes.  What about Tiny Tim, eh?

Tuesday, November 29, 2011

Urban boxes

Here is an ambient ad in Vancouver for furniture and home decor store Urban Barn:

Boxed versions of a Bënch, Hydränt and Littër bin were placed in front of an Urban Barn store. 

Monday, November 28, 2011

If it's hard to follow this finger

Here is an ambient ad for Hapa Sushi Grill & Saki Bar:

Paper hands with an extended pointer finger were wrapped around the wiper blades of nearby vehicles with copy that reads:

When to call a cab
1.  Turn wipers on low
2.  If you have any difficulty following the finger with your eyes, we suggest you call a taxi 1.800 ....

Sunday, November 27, 2011

Finger parkour

Here is a finger parkour video for Le Coq Sportif:

Little tiny shoes were placed on the finger runner as it ran about and over the real-sized Le Coq Sportifs.

Saturday, November 26, 2011

Breast bump

Here is a print ad from South Africa for the Breast Health Foundation:

The print ad reads: Gently massage in a circular motion.

The next page has a rubber bump and says that similar lumps can be detected with self-breast examinations.

Friday, November 25, 2011

Reinventing space

Here is a print ad for the Audi Q3 in Italy:

The ad reads: Big ideas can reinvent space

Thursday, November 24, 2011

Brazilian Motorcycle Fair Tattoo

For the Brazilian Motorcycle Fair, removable tattoo invitations were sent out:

There were three different moto designs (speedy, custom, and trail), and the removable tattoos scanned as a ticket to entry.   

Wednesday, November 23, 2011

FedEx dominos

Here's a domino-tastic spot for FedEx:

I'm not really sure why a Canadian goose wants to ship a hockey stick to a Florida doggie, but watching FedEx boxes as dominoes was pretty fun. 

Tuesday, November 22, 2011

Fry lights

Here is an ambient billboard for McDonalds:

Skylights that were visible up to three miles away were used to illustrate that McDonald's has the Best Fries on the Planet.

Monday, November 21, 2011

Shivers guaranteed

Here is an ambient poster for horror TV channel 13th Street in Paris:

A graff generator was placed inside a billboard, so when people touched the contact point their hair stood up on end.   For the first poster, the generator switches on when a ghost image appears on the screen. 

The second poster looks like a door that opens up to a dead body. 

Sunday, November 20, 2011

Musical billboards

Here are some ambient billboards for The Mint Museum in Charlotte, North Carolina:

The musicians found in Romare Bearden's paintings were brought to life with real-life replicas that stood in front of the billboard and transit wrap performing for passersby.

Saturday, November 19, 2011

Dancing with the dinosaurs

Here's an augmented reality installation for National Geographic:

A large screen was placed in a mall where people could watch themselves interacting with a space landing, a dolphin swimming by, and turbulent storm clouds coming in.   It was delightful to watch people's reactions and the life-like, realistic movement of dinosaurs and leopards.

The longest slide to unlock

Here is an iAd for Audi Magazine in Brazil:

The traditional "Slide to unlock" lock feature on the iPad converts into a mini-finger race track. Once past the finish line, a free download for the Audi Magazine app pops up.

Friday, November 18, 2011

Keeping it classy American Apparel

Here are print ads for American Apparel's Fall/Winter 2011-2012 collection:

This is some kind of Hamptons-style kind of sexy hot. 

Thursday, November 17, 2011

Looks fast... even in park!

Here's an out-of-home campaign for the Mercedes Benz 2012 C-Class Coupe in Canada:

Blurred 3D models of a mailbox, street parking sign and fire hydrant were placed next to the 2012 Mercedes Benz and a billboard that reads:

Looks fast.  Even in park.  The 450hp 2012 C-Class Coupe.

Wednesday, November 16, 2011

Projection mapping ...with a human!

I will call out any projection mapping that's done in a unique way.  

Like this guy who battles his shadow:

Tuesday, November 15, 2011

Board games + beer!

Here is some student work for Corona Beer:

The packaging can be flipped open, converting it into a tiny little game board, which is perfect for playing while sipping Coronas on the beach.   The bottle cap becomes a game piece and the dice and question cards are available for download via QR code. 

Monday, November 14, 2011

Not every car can be a MINI

Here is an ambient stunt for MINI in Canada:

For Halloween, MINI car covers were placed over other vehicles so these owners can experience the playfulness of owning a MINI.

Sunday, November 13, 2011

A gigantic bra

Here is an ambient ad in London "in support" of Breast Cancer:

A 30-meter hot pink bra was placed on the ITV Southbank tower in London.

Saturday, November 12, 2011

A useful annual report

Here is an annual report from SP Breweries:

The entire annual report was made out of beer coasters.  Each page was perforated so the annual report could be easily torn apart for a handy coaster. 

Friday, November 11, 2011

Driving around town with a cheese wheel

Here is an ambient campaign in Slovakia for Raj Syrov cheese shop:

Drivers would return to their SUVs and find their spare tire has been transformed into a cheese wheel with these cost-effective covers.