Flying people in the city

Here is an ambient stunt in New York for the film Chronicle:

Radio-controlled "humans" were flown around the city.  In the movie, three friends gain super powers -- including the power of flight.

Here comes the sun

Here is an ambient ad in London's Trafalgar Square for Tropicana:

60,000 lightbulbs were used to create this Fake Sun for Tropicana's "Brighter Mornings" campaign.

Here is the Making Of timelapse:

Times Square lightsabre battle

To promote the launch of the Star Wars: The Old Republic video game, a gigantic lightsabre battle of Sith vs. Jedis was organized in New York's Times Square:

Taking the ultimate plunge

Here is an ambient stunt for Wonderbra at the Battersea Power Station in London:

Three female contest winners took a bungee jump straight down the cleavage of a model wearing the new Ultimate Plunge bra in this outdoor poster.

Not every car can be a MINI

Here is an ambient stunt for MINI in Canada:

For Halloween, MINI car covers were placed over other vehicles so these owners can experience the playfulness of owning a MINI.

ReThink Breast Cancer

Here is an ambient stunt for the Canadian charity ReThink Breast Cancer in Toronto:

The Boobyball stunt had topless women walking around on city streets with slogans like "Hang Out For A Good Cause," "Bras Aren't The Only Support They Need," and "Where Cleavage Meets Charity" etched along their exposed breasts. 

Ikea Mänland

Here is a stunt for Ikea stores in Australia:

Mänland is modeled after Smäland, the Ikea child care center that gives parents an hour or so to shop blissfully without a child in tow.  Wives are even given buzzers.  Just like how parents are given buzzers to notify them when they need to scoop up their little one from the Smäland ball pit. 

Mänland is filled with the "stuff guys like," including foosball, Xbox, pinball machines and free hot dogs. 

Speaking of Ikea, here are some print ads from Turkey for the furniture retailer:

These print ads remind you, maybe it is time to get a "Bookcase," "CD Rack" and "DVD Rack" after all.

Large marionette for Target fashion line

For the release of the Missoni Target collection, they created this 25-foot-tall, wide-eyed, smart-phone-reading, tweeting marionette:

Taped up

Here's an outdoor stunt for MTV's Pranked:

A guy was taped to a pillar with the word "Pranked" spray painted below his feet.  It got a lot of attention of people passing by.  I wonder how long he was up there ...

New Yorkers are filled with love

Here's a stunt from our favorite guerrilla-improv troupe Improv Everywhere for the Guggenheim Museum's stillspotting nyc exhibition: 

A podium was left in New York with a megaphone attached and a plaque that simply states: "Say Something Nice."  Passersby were hesitant at first to shout out niceities, as this is not typically daily fare, but once the crowd got started, what happens is simply magical.  This video is one of those warm fuzzy moments, where you can't help but smile as the people in New York break out into song, filled with love in their hearts, and dole out compliments to complete strangers. 

The occasionally perfect billboard

Here is a billboard/stunt for Heineken:

This ordinary OOH, on the corner of Lafayette and Great Jones in Manhattan, transformed to become the "Occasionally Perfect" billboard when it became a stage for a "pop-up show" featuring TV on the Radio.

LivingSocial taxi

Here is a great stunt in London for LivingSocial:

Unsuspecting passengers would board the LivingSocial taxi and discover they had the choice of either continuing to their destination or a LivingSocial Experience.  The daring ones who didn't have a train to catch or were in a rush took a roll of the dice for some interesting excursions including a pole dancing fitness class and a fish pedicure. 

Animated tattoo

Here's an "animated tattoo" for Ballantine blended scotch whiskey.  This Marco fellow volunteered to have a QR inked on his chest live-streamed on Facebook where viewers influenced the tattoo: 

QR codes are tricky and there are considerations to be made in terms of execution.  [Isn't that right, Jet Blue?]  I'm not super into QR codes because I am of the lazy sort.  I don't want to whip out my phone for something that once scanned may be a total disappointment.  This is really cool, and may be a potential conversation starter if Marco continues to walk around the city topless, exposing his tattoo forever.  

The animation is only so-so, but they were the first, so I give them kudos for that, and there may be more QR tattoos in the future.   

[Don't worry you can always cover it up].  

[Um, why do you have a tattoo of a black box?  Long story... ]

Tattoo ettiquette

Green panadas

Well, these pandas are not literally green, but they are certainly eco-conscious.  This was an out-of-home stunt done in Hungary for the World Wildlife Fund:

To get Hungarians to donate to the WWF using the smallest amount of paper, ONE leaflet was created and distributed in a shopping center.  Two volunteers dressed as pandas stood at the upper and lower end of an escalator.  Printed collateral is usually susceptible to people tossing it out as soon as people get their hands on it, so with this stunt Panda1 distributed this flier to someone going up the escalator.  Waiting at the top of the escalator was Panda2 who recycled the leaflet for the next person going down the escalator. 

Unexpected presents

On Christmas Eve, the passengers of the Spanair flight traveling from Barcelona to Las Palmas de Gran Canaria were set to arrive close to midnight, so the airline did something a little special for them:

 

As passengers waited for their luggage to appear, they found presents coming down the carousel, personalized for each traveler. 

Here's a song for the little guy

Pause, a home entertainment store in Sweden, wanted to showcase their expertise in creating customized sound systems for any environment.  Competing against larger retail stores with more ad spend, Pause decided to something on a global scale that would demonstrate their skill:

The CEO swallowed the GutPod, a pill-sized wireless sound system, turning his stomach into a jukebox during a press event.  The media received invitations with candy replicas of the GutPod.

 

During the event people could visit the website and submit songs and they would to hear coming out of the CEO's stomach. 

Immature signs

Italian sunglasses maker Glassing wanted to promote their new Music Skin collection at MIDO, an international optical fair, but the price for a booth was too expensive.  So they thought of way to promote the sunglasses for in a more cost-effective way that fits within the brand's "immature" personality. 

The Glassing female street team situated themselves at the entrance and secretly attached fliers on the backs of people entering MIDO.  Most passersbys did not mind to have these lovely females tapping them on the back.

The stunt is pranksterish, but it fits in with Glassing's "immature" brand.  It's gotta be a little obnoxious to find out you've been walking around a conference with a sign on your back, but this stunt was done in a way that it comes off as more funny than annoying. 

Skate pinball

A skate park that looks like a big pinball machine was made in New Zealand for Mountain Dew:

Mountain Dew Skate Pinball on Vimeo.

Here's the Making Of video:

Digital fragrance

This "scented" banner ad was for men's fragrance Kaiak in Brazil.  Special computers were set up in internet cafes that showcased this banner ad.  The copy: "The best selling men's fragrance in the country just changed.  Wanna try it?  Click on this banner ad  IT'S SCENTED."  

When internet cafe users would click on the banner, the ad itself slowly shifts right, where a black scented sample emerges from the side of the computer.  These special computers were designed so they held up to 50 scented banners. 

What's with Brazilians and elevators?

Kudos to this Fanta elevator experience from Brazil: 

I love the expression of the guy (0.16) who automatically says 'hi' back and then is struck with the realization that there is no one in the elevator with him.  

Unlike Brazilian elevator antics of the SOS Fauna campaign, which has a high risk of annoying someone, people seem genuinely happy to be participating in the Fanta elevator.  

I want to be in the Fanta elevator!  This is much better than the elevator I have to be in at work that will cut your arm off if you don't get in fast enough.  The Fanta elevator becomes extremely awesome when the orange plastic balls fall from above and transforms the lift into a Fanta ball pit.