Test driver

Here is an ambient ad in Argentina for Quilmes beer:

They set up six "stage" areas in front of clubs in Buenos Aires.  Instead of test driving a car, intoxicated club-goers were "test driving" a cab driver.  So tipsy people would get a free ride home on the condition they leave their vehicle at the club.

Digital fragrance

This "scented" banner ad was for men's fragrance Kaiak in Brazil.  Special computers were set up in internet cafes that showcased this banner ad.  The copy: "The best selling men's fragrance in the country just changed.  Wanna try it?  Click on this banner ad  IT'S SCENTED."  

When internet cafe users would click on the banner, the ad itself slowly shifts right, where a black scented sample emerges from the side of the computer.  These special computers were designed so they held up to 50 scented banners. 

Breakfast toast reminder

This Brazilian case study video is for Danone's Actimel, a breakfast yoghurt drink.   To position Actimel as the "indispensable" breakfast item for Brazilian families they launched the "Breakfast Reminder."

Breakfast Reminder from Vimeo.

Special Actimel toasters were given to influential moms.  These toasters were designed so that a personalized message would should up on the toast.  Mothers that posted pictures of their kids eating Actimel in their social networks would receive Actimel for an additional month.

This gives junk mail a new meaning

In order to educate beach goers on the importance of putting garbage in bins, this direct mailer was created for Surfrider Foundation in Brazil:

They used targeted mailing lists from surf shops to send out boxes with a little bit of garbage picked up from the beaches with a sticker that read: "The rubbish that is thrown into the ocean eventually returns.  To everybody."

Ketchup packaging

Here's a cool package design for Vantage stain remover in Brazil: 

Art on the crosswalk

Here is a Brazilian out-of-home campaign to raise awareness on crosswalk use in the city of Curitiba.  "Art on the Crosswalk" commissioned artists to paint colorful art pieces amongst the crosswalk stripes so that pedestrians would finally take notice.

Alongside the pieces of artwork was copy: "Now that you've taken notice, use the crosswalk" with website information.  The website features all the artists with geolocational information of where their artwork is located in the city.  The number of accidents went down 21.8%.

Fashion mash-up

Hybrid rock shirts were sewn together to create a fashionable mash-up of old-school-rockers-meets-new-bands for MTV in Brazil:

Down and out in Nehru Place

This is an OOH campaign from India to raise awareness for the only beer bar in super-crowded Nehru Place. 

So they hired seven guys to be drunken, passed-out human-directional-markers that would lead foot traffic toward First Floor bar.  For a week these guys were supposed to be "happy passed-out drunks" with printed t-shirts saying how close passersby were to the bar.  The look of the campaign is kind of cheesy, and far different from the sign-holding antics we're accustomed to in America, but apparently this campaign was effective in getting more customers.  The bar gets packed now, and it did generated a lot of word-of-mouth.  The actors didn't *seem* "drunk" to me... they just looked sleepy, and this campaign had a lot of potential for some really drunken antics.

Let ninjas do your adwork

Here is an ambient campaign from Brazil.  [They do really great outdoor out there...]  This was for Original Shundi, a Japanese restaurant in São Paulo.  

Ninja stars had copy saying "You'll never be the same" and were affixed on vehicles within a 2km proximity of the restaurant.  Bonus: the ninja stars were coupons for a free drink.  The lunch time crowd increased 80% after the ninja shock-and-awe campaign. 

Bird poop

Here's a really good OOH from India:

Little stickers of bird poop were affixed on cars saying: "The cleanest way to do a dirty job ... Aura Car Wash and + phone."  This explainer says calls went up 45%.  I wonder what kind of stickers they used.  If they used the cheap stickers, rather than a window cling, I would be majorly annoyed, since that would take a little bit of effort take off.  And Aura Car Wash just left their number where I can yell at them.