Monday, May 16, 2011

Digital fragrance

This "scented" banner ad was for men's fragrance Kaiak in Brazil.  Special computers were set up in internet cafes that showcased this banner ad.  The copy: "The best selling men's fragrance in the country just changed.  Wanna try it?  Click on this banner ad  IT'S SCENTED."  

When internet cafe users would click on the banner, the ad itself slowly shifts right, where a black scented sample emerges from the side of the computer.  These special computers were designed so they held up to 50 scented banners. 

No comments:

Post a Comment