You have to press play more than once

I had to press play seven times to be able to read the copy on this video ad for the International OCD Foundation: 

When you can finally see the copy, it reads:

"For some people,

performing simple actions repeatedly is an everyday matter.  

But this is just one of the issues people with

obsessive compulsive disorder deal with."

A very simple, one-frame video communicates a powerful message.