This Brazilian case study video is for Danone's Actimel, a breakfast yoghurt drink. To position Actimel as the "indispensable" breakfast item for Brazilian families they launched the "Breakfast Reminder."
Special Actimel toasters were given to influential moms. These toasters were designed so that a personalized message would should up on the toast. Mothers that posted pictures of their kids eating Actimel in their social networks would receive Actimel for an additional month.