Tuesday, May 10, 2011

This gives junk mail a new meaning

In order to educate beach goers on the importance of putting garbage in bins, this direct mailer was created for Surfrider Foundation in Brazil:

They used targeted mailing lists from surf shops to send out boxes with a little bit of garbage picked up from the beaches with a sticker that read: "The rubbish that is thrown into the ocean eventually returns.  To everybody."

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