To see this ad, place under direct sunlight

Here is a billboard from Brazil for Nivea:

Using one million light-reflecting beads that would reveal its color when exposed to ultraviolet rays, this billboard in Rio de Janeiro would only appear when the sun came out.  The brighter the sun shone, the more intense the color of the beads became.

NIVEA Sun Art (ENG.) from AgênciaClick Isobar on Vimeo.

Paper craft car

Here is a papercraft-style commercial from Brazil for Chevrolet:

Nice touches in the spot include the squirrel on the stick and the quick big-wheel tire change across the river.

A brick in the head

Here is an outdoor flyer from Brazil for Norcon Safety Work workshop:

Push away those stains!

Here are some print ads from Brazil for Sao Luiz Laundry Service:

Be the lead singer!

Here is a direct ad from Brazil for KISS FM:

A cut-out of a rock star's face was featured on the direct with the copy:

"You do everything to have your favorite band's face.  Now is your turn.

KISS CLUB.  It's time your cover band stands out." 

Power developed for the sea

Here is a print ad from Brazil for the Kawasaki Ultra 300:

This pictograph-style print ad showcases how the Kawasaki Ultra 300 has 3x the horse power for the sea.  The copy roughly translates to 

"New Kawasaki Ultra 300.  Power developed for the sea.

New Kawasaki Ultra 300.  300 hp - New luxury accommodations - Five-position adjustable handlebar - New upper deck - Eco mode - Combustion efficiency mode."

Le Petit Parkour

Here is a video from Brazil for soft drink Guarana Antarctica:  

This is my style of parkour.

Be prepared with spare underware

Here is a direct mailer for Hopi Hari theme park's annual Horror Hour in Sao Paulo, Brazil:

 

To celebrate Horror Hour's tenth anniversary, a gift of spare underwear was sent to bloggers and journalists telling them "Hour Hour, 10 Years.  You'd Better be Prepared."

Cow Parade parachutes

Here is a billboard Brazil's public art event CowParade:

The longest slide to unlock

Here is an iAd for Audi Magazine in Brazil:

Audi Magazine Slide Track (Eng) from AlmapBBDO Internet on Vimeo.

The traditional "Slide to unlock" lock feature on the iPad converts into a mini-finger race track. Once past the finish line, a free download for the Audi Magazine app pops up.

Flip flop sculpture

Here is a sculpture made out of 10,000 flip flops in Brazil:

Macaco Gordo or The Fat Monkey was designed by Florentjin Hofman. 

Fire extinguisher scuba diver

Here is an ambient ad in Brazil for the diving school Senai:

Scuba divers were painted behind fire extinguishers in buildings as to look like the air tank.

How fresh is your orange juice?

Here is an ambient ad from Brazil for Oficina do Acqi:

 

Drinking straws that roughly translate to "The Most Natural Juice In the Town" were stuck onto fruit at local grocers to show how fresh Oficina do Acqi's juice is.

That's one powerful fan

This outdoor installation was done in Brazil to show how powerful Arno fans are:

A car was tipped over to showcase the "Maximum Wind Power" of these fans.  

Post-it note art

I really can't get enough of post-it stop-motion films.  Here's one for Brazilian shoe brand Melissa:

It took 350,000 post-it notes, 25 animators, and 5 months to create this stop-motion film shot at the foyer of the Melissa flagship store in Sao Paulo for the "Power of Love" campaign.  Passersby were encouraged to write personal messages on the post-it notes. 

MTV chopsticks

Here is a paper placemat created in Sao Paulo, Brazil for MTV's "The Music Never Stops" campaign:

Placemats were made to look like a standard five-piece drum kit, and customers were given chopsticks with copy on the wrapper saying:  Chopsticks = Drumsticks.

30,000 placemats were created and distributed at one of the largest Japanese fast food chains in Sao Paulo. 

Business card chair

Here's a business card from the Brazilian furniture retailer Tok&Stok.

 

The business card separates into "furniture pieces" that can be "assembled" into a tiny little chair.

Tok&Stok puzzle

Here is an old-fashioned game for furniture retailer Tok&Stok in Brazil.  

To show how easy it is put together Tok&Stok's furniture, puzzle boxes ranging from 4-, 6- and 12-pieces were made.  The amount of puzzle pieces in each box is equivalent to the amount of furniture parts.

Pizza art

In Sao Paulo, Brazil, the print shop ArtCenter targeted ad agencies with their "La Pizza" direct marketing campaign:

Boxes of pizza were delivered with toppings directly printed on the dough, and had copy that said: "We also print on paper."  Agency people who commented about the campaign on ArtCenter's website received a voucher for an actual pizza from a local pizza shop. 

I want you to hit this print ad as hard as you can

Here is an amazing print ad for Peugeot 408 from Brazil:

To illustrate the vehicle's safety features, they created an airbag - that inflates in the ad.  The insert showcases the front of the vehicle with copy that roughly translates to:  "Hit this spot hard and find out why the new Peugeot provides a lot more safety."

When you punch the insert, a small bag starts inflating on the other side of the print.  The interior of the vehicle is pictured on the next page with the "airbag" and copy that reads "Six airbags and eight protection points to absorb any impact"