Monday, June 13, 2011

Pizza art

In Sao Paulo, Brazil, the print shop ArtCenter targeted ad agencies with their "La Pizza" direct marketing campaign:

Boxes of pizza were delivered with toppings directly printed on the dough, and had copy that said: "We also print on paper."  Agency people who commented about the campaign on ArtCenter's website received a voucher for an actual pizza from a local pizza shop. 

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