Thursday, June 23, 2011

MTV chopsticks

Here is a paper placemat created in Sao Paulo, Brazil for MTV's "The Music Never Stops" campaign:

Placemats were made to look like a standard five-piece drum kit, and customers were given chopsticks with copy on the wrapper saying:  Chopsticks = Drumsticks.

30,000 placemats were created and distributed at one of the largest Japanese fast food chains in Sao Paulo. 

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