Here is an ambient ad in the UK for Converse shoes:
Pairs of Converse were placed In Case of Emergency boxes where a passerby could grab a pair. If they posted a photo on the Facebook page, they were entered in a chance to win an adventure. For people unfortunate to find some Converse in the In Case of Emergency boxes, they could tweet #converseboots for a chance to win a pair.
Here is an ambient campaign for the Calgary Film Festival:
Stickers that resemble speech bubbles were placed on random posters in Calgary with quotes like "Film festival? Isn't that French?," "Film Festival? No thanks, I'd rather read," "Film Festival? Is this what hippies do with their money?, "Film Festival? But I'm not Athiest," "Film festival? Well laa-dee-daa.," "Film Festival? No thanks, I only like movies with famous people in them.," "Film festival? Maybe if I'm drunk."
Here is a "Creative Calendar" created by Leo Burnett France:
This calendar lists some of the important milestones for creatives in 2012, such as the deadline for Cannes and birthdays of the patron saints: Saint Spike Jonze, Saint David Ogilvy, Saint Alex Bogusky, and of course Saint Michel Gondry.
The Boobyball stunt had topless women walking around on city streets with slogans like "Hang Out For A Good Cause," "Bras Aren't The Only Support They Need," and "Where Cleavage Meets Charity" etched along their exposed breasts.
The Lego Life of George game comes with Legos and the associated app has several levels of building app games. A timer ticks down as you have to replicate a Lego image from the app onto the AR mat. Snap a pic of the Legos before time runs out to continue to the next level.
Each letter of the alphabet is filled with an animation demonstration. Like D is for DESTRUCTION and watch the D explode into smithereens. And N is for NOTHING. NIENTE. NADA. NICHTS. O is for ORIGAMI. T is for TETRIS, and so forth. It's fun a little video.
The first installation of The Alphabet includes a typeface representation for each letter of the alphabet:
While there have been a lot of videos that feature a miniaturized-style, this one for Reseau Ferré De France uses this technique to make the French Rail Network look like a toy train in a really playful way: