Ready for take off!

Here is an outdoor ad for MINI:

To celebrate the "launch" of the MINI Coupe this installation was placed in New York's Meatpacking district.  A MINI Coupe was attached on the back of this "working" rocket.  Astronauts were on standby.

Tape typography

Here is a great typography installation from Doyle Partners:

Watch the making of "Cipher" and "In The Gym" videos:

Cipher from Doyle Partners on Vimeo.

In The Gym from Doyle Partners on Vimeo.

It's easy to remove these stains

Here is an outdoor ad in the UAE for Clorox:

This point-of-sale instillation was placed in supermarkets and passersby were encouraged to "remove" the bright stains from these ads.  Some of the building blocks used in the ad contained a promotional reward of a free sample of Clorox.

Summer time is for funner time

For Target's "Summer is Funner" campaign, there were a couple of installations placed in the US, including a gigantic sprinkler in Houston, Texas:

And a gigantic sandbox in Grant Park, Chicago:

These videos include time-lapse construction and when completed these summer-time exhibits look like so much fun, so much fun that it makes me forget that they use the word 'funner' in a campaign.  It's getting pretty summery-hot over here, so actually seeing close ups of people splashing in the sprinklers would have been nice.