Headache lights

Here is a bus ad in Toronto for Aspirin:

Looks fast... even in park!

Here's an out-of-home campaign for the Mercedes Benz 2012 C-Class Coupe in Canada:

Blurred 3D models of a mailbox, street parking sign and fire hydrant were placed next to the 2012 Mercedes Benz and a billboard that reads:

Looks fast.  Even in park.  The 450hp 2012 C-Class Coupe.

An unexpected beetle

Here is an augmented reality app in Canada for Volkswagen:

Passersby can download the associated app and scan Volkswagen billboards to see the animated "Juiced Up" version of the 2012 Volkswagen Beetle. 

ReThink Breast Cancer

Here is an ambient stunt for the Canadian charity ReThink Breast Cancer in Toronto:

The Boobyball stunt had topless women walking around on city streets with slogans like "Hang Out For A Good Cause," "Bras Aren't The Only Support They Need," and "Where Cleavage Meets Charity" etched along their exposed breasts. 

Iron Kore coupons are not for the weak

Here is a promotion for Iron Kore Performance Training in Toronto, Canada:

Concrete slabs were used as coupons to attract people who were serious about their workouts.  

The brick reads: 

Present this coupon for:

One free month package

Iron Kore Performance Training

Smart little gifts

Remember what I was saying about miniatures?  Here is a series of cards mailed out during the holidays from Smart Canada.  Miniature-sized holiday goodies were made and affixed to the card.  It included tiny candy canes, wrapping paper, tinsel, ornaments and a vinyl record of Christmas favorites.  

A smart car may be small, but it provides a big amount of joy.