Urban boxes

Here is an ambient ad in Vancouver for furniture and home decor store Urban Barn:

Boxed versions of a Bënch, Hydränt and Littër bin were placed in front of an Urban Barn store. 

An unexpected beetle

Here is an augmented reality app in Canada for Volkswagen:

Passersby can download the associated app and scan Volkswagen billboards to see the animated "Juiced Up" version of the 2012 Volkswagen Beetle. 

Honda breakfast prize

This out-of-home ad is for Honda in Vancouver:

The Prize on Vimeo.

They constructed a large breakfast cereal box with cereal O's that people could actually play with.  The Honda Civic was arranged so it looked like the car was the special prize inside the box.

What is the conversion rate for Monopoly money?

This is a fun promotion for McDonald's Monopoly game in Vancouver:

There are some nice touches in this promotion including a sidewalk decal that looks like the Monopoly GO square, and the Monopoly money tunnel.  Since chances are most people do not walk around town with Monopoly money in their pockets.  

The explainer doesn't say what the conversion rate was for Monopoly money to get the free fries.  I am kind of curious since it looked like cashiers were giving away Monopoly money as "change."  But if customers are already in McDonalds, spending fake money for free fries, the odds they'll spend real money on a burger or drink to go with their fries is pretty good.