Wednesday, April 27, 2011

What is the conversion rate for Monopoly money?

This is a fun promotion for McDonald's Monopoly game in Vancouver:

There are some nice touches in this promotion including a sidewalk decal that looks like the Monopoly GO square, and the Monopoly money tunnel.  Since chances are most people do not walk around town with Monopoly money in their pockets.  

The explainer doesn't say what the conversion rate was for Monopoly money to get the free fries.  I am kind of curious since it looked like cashiers were giving away Monopoly money as "change."  But if customers are already in McDonalds, spending fake money for free fries, the odds they'll spend real money on a burger or drink to go with their fries is pretty good.

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