Friday, April 29, 2011

Art on the crosswalk

Here is a Brazilian out-of-home campaign to raise awareness on crosswalk use in the city of Curitiba.  "Art on the Crosswalk" commissioned artists to paint colorful art pieces amongst the crosswalk stripes so that pedestrians would finally take notice.

Alongside the pieces of artwork was copy: "Now that you've taken notice, use the crosswalk" with website information.  The website features all the artists with geolocational information of where their artwork is located in the city.  The number of accidents went down 21.8%.

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