Tuesday, April 5, 2011

Let ninjas do your adwork

Here is an ambient campaign from Brazil.  [They do really great outdoor out there...]  This was for Original Shundi, a Japanese restaurant in São Paulo.  

Ninja stars had copy saying "You'll never be the same" and were affixed on vehicles within a 2km proximity of the restaurant.  Bonus: the ninja stars were coupons for a free drink.  The lunch time crowd increased 80% after the ninja shock-and-awe campaign. 

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