Thursday, April 21, 2011

Doing nonsensical

There are great WTF nonsensical advertising that works.  But so much depends on execution and being tapped into the meme-mindset.  Otherwise it comes off as parody.  This one for Dairy Queen is trying to be nonsensical: 

This ad doesn't work is because it is a traditional commercial, selling before it becomes a nonsensical commercial, which makes the nonsensical elements seem extremely incongruent.  Everyone gets turned off before you can even get to the part about "rainbows on fire.*"  [*Which is kind of cool.]  But shaving bunnies?  

The rest in the campaign just relies on one "punchline" to drive the ad:

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