Be prepared with spare underware

Here is a direct mailer for Hopi Hari theme park's annual Horror Hour in Sao Paulo, Brazil:

 

To celebrate Horror Hour's tenth anniversary, a gift of spare underwear was sent to bloggers and journalists telling them "Hour Hour, 10 Years.  You'd Better be Prepared."

Flip flop sculpture

Here is a sculpture made out of 10,000 flip flops in Brazil:

Macaco Gordo or The Fat Monkey was designed by Florentjin Hofman. 

Post-it note art

I really can't get enough of post-it stop-motion films.  Here's one for Brazilian shoe brand Melissa:

It took 350,000 post-it notes, 25 animators, and 5 months to create this stop-motion film shot at the foyer of the Melissa flagship store in Sao Paulo for the "Power of Love" campaign.  Passersby were encouraged to write personal messages on the post-it notes. 

MTV chopsticks

Here is a paper placemat created in Sao Paulo, Brazil for MTV's "The Music Never Stops" campaign:

Placemats were made to look like a standard five-piece drum kit, and customers were given chopsticks with copy on the wrapper saying:  Chopsticks = Drumsticks.

30,000 placemats were created and distributed at one of the largest Japanese fast food chains in Sao Paulo. 

I want you to hit this print ad as hard as you can

Here is an amazing print ad for Peugeot 408 from Brazil:

To illustrate the vehicle's safety features, they created an airbag - that inflates in the ad.  The insert showcases the front of the vehicle with copy that roughly translates to:  "Hit this spot hard and find out why the new Peugeot provides a lot more safety."

When you punch the insert, a small bag starts inflating on the other side of the print.  The interior of the vehicle is pictured on the next page with the "airbag" and copy that reads "Six airbags and eight protection points to absorb any impact"

Waterproof camera

Here's a bathroom sticker from Sao Paulo, Brazil for Canon's Powershot D10 waterproof camera.  It was placed in public restroom sinks:

More elevator antics in Brazil

Here is an obtrusive campaign for SOS Fauna in Sao Paulo for wildlife nonprofit SOS Fauna.  They stopped the elevator and recorded the reactions of people as they were "caged up" in the lift.  They didn't say how long they were stuck in the elevator, but people were in there long enough to be uncomfortable.  *Except for that one couple who seemed like they were happy with the extra snuggle time.

When people were finally "released from captivity" they were given postcards about SOS Fauna's causes.  So people in the elevator come to the realization that this was just an elaborate prank.  They've been punked for some cause?  

Most out-of-home media is fairly unobtrusive, but this one crosses the line when it comes to inconveniencing people.  Sure it may have been only a minute or two, but we have no idea what kind of day the people in the elevator is having, and it seemed like one person was on the verge of hyperventilating.  What if someone was taking the elevator to rush to the hospital and you stop their dire situation to promote your cause?  It just seems disruptive and not in a good way.  Pissing off potential supporters seems like a bad start.

Let ninjas do your adwork

Here is an ambient campaign from Brazil.  [They do really great outdoor out there...]  This was for Original Shundi, a Japanese restaurant in São Paulo.  

Ninja stars had copy saying "You'll never be the same" and were affixed on vehicles within a 2km proximity of the restaurant.  Bonus: the ninja stars were coupons for a free drink.  The lunch time crowd increased 80% after the ninja shock-and-awe campaign.