I want you to hit this print ad as hard as you can

Here is an amazing print ad for Peugeot 408 from Brazil:

To illustrate the vehicle's safety features, they created an airbag - that inflates in the ad.  The insert showcases the front of the vehicle with copy that roughly translates to:  "Hit this spot hard and find out why the new Peugeot provides a lot more safety."

When you punch the insert, a small bag starts inflating on the other side of the print.  The interior of the vehicle is pictured on the next page with the "airbag" and copy that reads "Six airbags and eight protection points to absorb any impact"