Tuesday, June 7, 2011

Inside the washing machine

Here is an ambient ad installed in Tel Aviv's harbor boardwalk for washing machine manufacture Ariston.  

People would walk inside a massive replica of one of the new lines of Ariston's washing machines.  Projections showed footage of an actual wash cycle, showing all the stages of the wash - from start to spin cycle.  This 360-degree washing experience included vibrating floors, squirts of water and bubbles. 

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