Wednesday, June 22, 2011

Wimbeledon balls

In homage to Bravia's bouncy balls, a Wimbledon spot was created.  But instead of colorful superballs pelting the streets of San Fransisco, this UK commercial for the Wimbledon Finals has a bunch of tennis balls and was filmed in 3D for Sony:

The broadcast on BBC HD included a "tennis ball hunt" contest where "virtual tennis balls" were released all over the internets.  Each virtual ball "caught" was an sweepstakes entry for a chance to win VIP tickets to the Wimbledon Women's Final.

If you've watched the Making of Bouncy Balls, it's a pretty spectacular feat, involving 170,000 superballs.  When the bouncy balls are shot out of the cannon, the sound of the balls hitting the street is deafening, setting off car alarms, leaving crew ducking for cover as they try to get the shot. 


Even though there's 3D element in the new Wimbledon spot, it doesn't seem to capture the same essence as the original bouncy balls. 

1 comment:

  1. The bowl of strawberries + cream (signature snack of Wimbledon) was a nice touch.