Be prepared with spare underware

Here is a direct mailer for Hopi Hari theme park's annual Horror Hour in Sao Paulo, Brazil:

 

To celebrate Horror Hour's tenth anniversary, a gift of spare underwear was sent to bloggers and journalists telling them "Hour Hour, 10 Years.  You'd Better be Prepared."

Giving a dog a bone

Here is a direct marketing ad for Mobility Dogs in New Zealand:

This direct ad/cake highlights the "Puppies in Prison" program at the Auckland Regional Women's Correctional Facility.  Selected prisoners helped train puppies for the Mobility Dogs, a charitable trust that provides assist dogs for people with disabilities.  Each cake came with a chew toy in the center that read:

"Mobility Dogs Help Prisoners Escape  
Visit www.mobilitydogs.co.nz to Donate"

Smart little gifts

Remember what I was saying about miniatures?  Here is a series of cards mailed out during the holidays from Smart Canada.  Miniature-sized holiday goodies were made and affixed to the card.  It included tiny candy canes, wrapping paper, tinsel, ornaments and a vinyl record of Christmas favorites.  

A smart car may be small, but it provides a big amount of joy.

This gives junk mail a new meaning

In order to educate beach goers on the importance of putting garbage in bins, this direct mailer was created for Surfrider Foundation in Brazil:

They used targeted mailing lists from surf shops to send out boxes with a little bit of garbage picked up from the beaches with a sticker that read: "The rubbish that is thrown into the ocean eventually returns.  To everybody."