Wagging tail

Here is an ambient ad for New Zealand's Mobility Dogs:

Dog tails that attached to windshield wipers and came with bumper stickers that read Honk If You Like Mobility Dogs, leading people to the Mobility Dogs Facebook page.

Giving a dog a bone

Here is a direct marketing ad for Mobility Dogs in New Zealand:

This direct ad/cake highlights the "Puppies in Prison" program at the Auckland Regional Women's Correctional Facility.  Selected prisoners helped train puppies for the Mobility Dogs, a charitable trust that provides assist dogs for people with disabilities.  Each cake came with a chew toy in the center that read:

"Mobility Dogs Help Prisoners Escape  
Visit www.mobilitydogs.co.nz to Donate"