Unalternative media

Here is an ambient campaign for Kvallspressen Impact in Sweden:

 

This bike seat reads: "Advertising here is peachy if you want to reach people who like to stare at bike seats." 

This stairwell reads: "Advertising here is really clever if your target group consists solely the people that use this particular staircase."

 

This t-shirt reads: "Bonjour!  Advertising here is great if you want to reach some ad people "working" in Cannes."

This urinal reads: "Advertising here is swell if you want to reach men who will not remember one bit of your advertising."

Each ad has additional copy stating, "If you'd rather reach 3,988,000 alert Swedes you should buy the Impact Tabloid Package, now offering an extra placement in the tabloids this summer."

In lust we trust

Here is a sexy print ad for Awesome Rags! in Sweden:

Here's a song for the little guy

Pause, a home entertainment store in Sweden, wanted to showcase their expertise in creating customized sound systems for any environment.  Competing against larger retail stores with more ad spend, Pause decided to something on a global scale that would demonstrate their skill:

The CEO swallowed the GutPod, a pill-sized wireless sound system, turning his stomach into a jukebox during a press event.  The media received invitations with candy replicas of the GutPod.

 

During the event people could visit the website and submit songs and they would to hear coming out of the CEO's stomach. 

Sit-up print ad

I've like print that works with the elements of the magazine.  Here's a print ad from Sweden for SATS Gym:

Another one for Volkswagen... a winter-y one.

So this for Volkswagen in Sweden...

The sales offer would last as long as the ice lasted.  And to make it more fun, a contest was created to guess when the snow would melt... and the winner will receive a VIP racing day.  I'm assuming they must keep the sides of the highway this billboard fairly ... manicured... since people are spending money to have billboards displayed.  But imagine, with all the kooky weather we've been having all over the world, if the "sales offer" was adjusted to how deep the snow got.  That would be a real "winter adjusted offer" but also simultaneously sucky because that means you are living in 10 feet of snow.