So this for Volkswagen in Sweden...
The sales offer would last as long as the ice lasted. And to make it more fun, a contest was created to guess when the snow would melt... and the winner will receive a VIP racing day. I'm assuming they must keep the sides of the highway this billboard fairly ... manicured... since people are spending money to have billboards displayed. But imagine, with all the kooky weather we've been having all over the world, if the "sales offer" was adjusted to how deep the snow got. That would be a real "winter adjusted offer" but also simultaneously sucky because that means you are living in 10 feet of snow.
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