Wednesday, March 30, 2011

Long vs. short

There's the whole long copy vs. short copy debate.  I tend to go with short copy.  

Can you condense the entire essence of your brand proposition

In three words

I saw this print advert for Papercut shop:

It is a bit indulgent for the copywriter to go on about their narrative, but it is daring, and I like it.  

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