I love Ikea and I do like this ad with its minimalistic, OCD-chef aesthetic:
They do stop the sushi making to show their cutting board is ...39:- ???
I know Ikea sells mixing bowls and knives too, having had too many Ikea trips to the point where I'm on first-name basis with Ikea furniture practically... Hey how's it going Lack. What's up Billy! I would have liked it if they did that with the tiny mixing bowls too in the ad. Or is that too Fight Club?