Saturday, March 19, 2011

Interactive in the UK

So here's an interactive advert from the London: 

I guess Lynx is like AXE body spray across the pond.  I like this.  Interactive is always fun, but it seems like they were playing the same Angel video loop over and over again.  We do get to see the-man-on-the-Mac sitting in the sidelines initiating the video as commuters stand on the mat.  What would have made it truly brilliant is if they had "the Lynx Angel" in a secret room nearby set up with a telly so she could see what the crowd was doing and then give unique reactions to all those cheeky blokes trying to feel her up. 

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