Getting to where our audience lives... in the real world, and getting them to interact with the brand is always interesting. That's why I like interactive store displays. These things have such viral potential. Here is one from France:
The window front for Repetto [a ballet-shoe company] was transformed into an interactive display. People walking by could stand at the designated spot and swipe different scenes on the window, with a motion that is the same fashion found on touch-technology devices. As far as interactive storefronts go, this is a little static compared to others where there are a lot of interactive points for users to choose from, but this one is still pretty good. Repetto's product is seen in action with a dancing ballerina.
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