Pause, a home entertainment store in Sweden, wanted to showcase their expertise in creating customized sound systems for any environment. Competing against larger retail stores with more ad spend, Pause decided to something on a global scale that would demonstrate their skill:
The CEO swallowed the GutPod, a pill-sized wireless sound system, turning his stomach into a jukebox during a press event. The media received invitations with candy replicas of the GutPod.
During the event people could visit the website and submit songs and they would to hear coming out of the CEO's stomach.