Monday, July 11, 2011

Stickers around town

Here is an OOH campaign for the Artis, Royal Amsterdam Zoo:

Billboards and bus shelters were created with removable stickers of baby animals.  Passersby were encouraged to remove the stickers and affix them around town with copy stating:

(this is the one for the baby elephant)
"Expected in Artis: baby elephant (true size)

Babyboom in the city.  Help us spread the good news by putting these stickers all over town. 

off to Artis!"

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