Tell your LEGO story

Here is a print ad for LEGO:

These imaginative stories appears on four consecutive pages.  The last page contained notebook-style blank lines with copy that reads, "Every LEGO brick tells a story.  Build yours."

Lego augmented reality game app

I really wanted a Lego augmented reality app.  This is not what I had in mind, but it still looks pretty fun:

The Lego Life of George game comes with Legos and the associated app has several levels of building app games.  A timer ticks down as you have to replicate a Lego image from the app onto the AR mat.  Snap a pic of the Legos before time runs out to continue to the next level.

Lego word search

Here are some print ads for Lego from Costa Rica:

Instead of letters in a typical word search, this puzzle shows the LEGO pieces needed to make a Crocodile, Spaceship and Tractor.

Stop! It's lego time.

Here are a few spots for Lego, including a couple of outdoor posters in Malaysia:

This is what AR+Lego looks like.  The lego bus posters blend into the city background, adding a lego-fied multi-eyed slug, lego robots playing hide-and-go-seek and a lost urban orca into the landscape.  If we only had an augmented reality app that would Lego-fy our everyday surroundings so everything looks like lego.

Here is a video for the Lego Builders of Infinity website game:

Visitors of the website build a lego bridge to get the little lego guy to the other side.   There are different brick colors and sizes to choose from, as well as special bricks that vanish, crumble, fall or speed up when the little lego guy jumps across them.