Happy doors

Here are some print ads from India for online retailer Flipkart:

It's always nice find happy faces in everyday objects and these doors have big grins when Flipkart sends a package that is "Delivering Happiness."

Pixelated crime scene

Here are some print ads from India for the Fox Crime channel:

Pixelated versions of a Glass, Phone and Shoe clues were placed in evidence bags so potential detectives can solve the case on www.foxcrimeindia.com.

Print ad maze

Here are some print ads Heinz Ketchup in India:

Flying high above

Here are a couple of ads that are up in the air.

The first one is from Thailand for Big Bloom bubble gum:

They took a pink "marker" balloon typically found in front of shopping centers and fashioned it so it looked like a large bubble, attaching a life-sized child dummy.  It's pretty good way to get attention, yet it is a little creepy.  But it does have a large potential for a media freak out.  Remember the whole balloon boy fiasco?

The second one is from India for the artificial sweetener Sugar Free:

I like the idea of having an ad floating above, but for this particular execution they could have developed a stronger tagline or modified the concept.  It's a shame to have an attention-getting billboard that doesn't really say anything.  

The connection of a "lite" sweetener with a "light" advertisement seems like a mixed metaphor that doesn't really make a strong enough connection to the product.  A viewer might look at a big floating sign and never see the product identification, tagline or bother to make the effort to read it.  Like guy illustrated above, who appears to actually be looking at the ad, the potential customer may be in a bad angle where reading the sign might be difficult.

Bookmark tells you... You are here.

Here is another bookmark campaign from India.  These are "GPS bookmarks" created for the Ford Endeavour, showcasing the vehicle's GPS geolocational positioning.  A small window frame in the middle of the bookmark shows the reader the exact word(s) they left off at.  

The GPS bookmark was distributed in bookstores and were given to customers purchasing travel books.  While I like this bookmark, and it is actually the perfect bookmark for me since I read at a snail-like pace, often getting distracted and then wasting reading-time trying to figure out where I left off, I just wonder how many of these bookmarks were actually given away.  This pic showcases a sample book "Driving Holidays ..." but these types of books only represents a small fraction of the type of travel books there are and an even smaller percentage of people who purchase these types of travel books.  

Lonely Planet bookmarks

To promote the Lonely Planet magazine in India, large bookmarks were placed in front of tourist attractions and restaurants:

Down and out in Nehru Place

This is an OOH campaign from India to raise awareness for the only beer bar in super-crowded Nehru Place. 

So they hired seven guys to be drunken, passed-out human-directional-markers that would lead foot traffic toward First Floor bar.  For a week these guys were supposed to be "happy passed-out drunks" with printed t-shirts saying how close passersby were to the bar.  The look of the campaign is kind of cheesy, and far different from the sign-holding antics we're accustomed to in America, but apparently this campaign was effective in getting more customers.  The bar gets packed now, and it did generated a lot of word-of-mouth.  The actors didn't *seem* "drunk" to me... they just looked sleepy, and this campaign had a lot of potential for some really drunken antics.

Bird poop

Here's a really good OOH from India:

Little stickers of bird poop were affixed on cars saying: "The cleanest way to do a dirty job ... Aura Car Wash and + phone."  This explainer says calls went up 45%.  I wonder what kind of stickers they used.  If they used the cheap stickers, rather than a window cling, I would be majorly annoyed, since that would take a little bit of effort take off.  And Aura Car Wash just left their number where I can yell at them.