Tie the knot

Here is a direct ad for Mariner Boating Holidays in Australia:

A gigantic postcard

During the holidays Box Agency in Lithuania created gigantic postcards that read "Everybody needs a lot of love"

The cards were mailed out to recipients after they filled out a form on the agency's Facebook page.

Be the lead singer!

Here is a direct ad from Brazil for KISS FM:

A cut-out of a rock star's face was featured on the direct with the copy:

"You do everything to have your favorite band's face.  Now is your turn.

KISS CLUB.  It's time your cover band stands out." 

Sunny t-shirts

Here is a t-shirt from Switzerland for Sun Look:

The message was written in UV-sensitive paint which would appear as it was exposed to the sun, and fade away once out of the sunlight.

The t-shirts and samples of Sun Look were distributed at festivals to remind people the importance of wearing sunblock during open-air festivals. 

Panda menus

Here is an ambient ad from China for the WWF:

The inserts were placed in menus with a tag that roughly translates to: "We have many options.  What about them?"

Here are the associated print ads:

The tagline roughly translates to: "Stop killing for research is saving"

Career instructions

Here is an employee recruitment program in Australia:

Career recruitment flyers were slipped inside Ikea's packages.  Customers would ship the Career Instructions directly their home. 

Brazilian Motorcycle Fair Tattoo

For the Brazilian Motorcycle Fair, removable tattoo invitations were sent out:

There were three different moto designs (speedy, custom, and trail), and the removable tattoos scanned as a ticket to entry.   

Creative calendar

Here is a "Creative Calendar" created by Leo Burnett France:

This calendar lists some of the important milestones for creatives in 2012, such as the deadline for Cannes and birthdays of the patron saints:  Saint Spike Jonze, Saint David Ogilvy, Saint Alex Bogusky, and of course Saint Michel Gondry.

Mis-fortune cookies

Here are some "Misfortune Cookies" for Hell Pizza from New Zealand:

These are not your typical fortune cookies considering they came from HELL Pizza.  They have rather devious messages:

Hot Wheels track tape

Here's another good spot for Hot Wheels.  This one is a direct marketing ad from Mexico:

This roll of tape was made to look like a race track as to "turn every place into a Hot Wheels track."

Bookmark tells you... You are here.

Here is another bookmark campaign from India.  These are "GPS bookmarks" created for the Ford Endeavour, showcasing the vehicle's GPS geolocational positioning.  A small window frame in the middle of the bookmark shows the reader the exact word(s) they left off at.  

The GPS bookmark was distributed in bookstores and were given to customers purchasing travel books.  While I like this bookmark, and it is actually the perfect bookmark for me since I read at a snail-like pace, often getting distracted and then wasting reading-time trying to figure out where I left off, I just wonder how many of these bookmarks were actually given away.  This pic showcases a sample book "Driving Holidays ..." but these types of books only represents a small fraction of the type of travel books there are and an even smaller percentage of people who purchase these types of travel books.  

Tok&Stok puzzle

Here is an old-fashioned game for furniture retailer Tok&Stok in Brazil.  

To show how easy it is put together Tok&Stok's furniture, puzzle boxes ranging from 4-, 6- and 12-pieces were made.  The amount of puzzle pieces in each box is equivalent to the amount of furniture parts.

Pizza art

In Sao Paulo, Brazil, the print shop ArtCenter targeted ad agencies with their "La Pizza" direct marketing campaign:

Boxes of pizza were delivered with toppings directly printed on the dough, and had copy that said: "We also print on paper."  Agency people who commented about the campaign on ArtCenter's website received a voucher for an actual pizza from a local pizza shop.